IT WAS ALL A DREAM

We wanted change. Having worked in several settings across the beauty industry, we wanted to highlight, share, and spread love, unity, and family.

Robin and Jaime Lynn are both from New Jersey, although only having met after working together at Sally Hersehberger Downtown; a reputable, high-end New York City salon. After only a short time, they quickly grew close, fostering a budding relationship.

In the midst of a Manhattan love story in the making, Robin reconnected with a long-time friend and ex-manager at a retail store opening just two blocks away. Within this retail store labeled, ‘Todd Snyder’, there lie an unused, perfectly built out studio acting as a storage unit for merchandise. An opportunity presented itself.

With their relationship taking major steps forward, their career craved the same attention. In the same year of their engagement, a business agreement was emerging with Todd Snyder. They felt called to create a space and build a new culture where people felt right at home. T’s were crossed, i’s were dotted. One year later, two licenses were signed; both representing unity.

Out of a product depository birthed a family-owned and operated beauty boutique housing untapped, under-the-radar talent. But that was just the beginning. A fast four years later—during the height of the pandemic—the duo took advantage of the decreasing commercial prices all over the city. Their plan to expand their company was years in the making, but now their sights were set on heading back downtown…where it all started.

 The dream was always to build a brand, a community, a family—a “house” filled with diamonds in the rough, hidden gems, and overlooked talent. As the saying goes, “Fortune favors the bold”—the new target? The heartland of creative misfits—SOHO.

To be continued…